吾悦广场湖塘月色
江苏常州

吾悦广场湖塘月色

客户

新城控股集团

服务类型

软装设计及落地

规模

6000 平方米

地址

江苏常州

由我司和新城控股集团共同打造的武进新城吾悦广场情景式地域文化主题街“湖塘悦色”正式呈现。街区设有”好切得”、“白相相”、“望野呆”三大特色区域,涵盖文创手作、餐饮美食、娱乐互动品牌 36 家,其中更是有 25 家品牌首次进驻常州 .除了品牌上的精益求精,街区环境的营造更是独具匠心:锡剧舞台、湖塘纺织等人文景观的还原,让整个主题街笼罩着湖塘老街的余味——“快时尚 • 慢生活”空间在这里徐徐展开 .软装部分在街区内一角的“常州旧物展”:祖传煤油灯、热水瓶、30 年前的烫婆子、1991 年采购的缝纫机、永久自行车、数十本老杂志、整整一盒饭粮票、不带天线的黑白彩电、老式秤杆、40 张不知道主人公却信息量巨大的老照片、10 个旧路牌。市民张先生更是提供了一件百年榆木箱子是自己奶奶当年的陪嫁。这些,成功地勾起了常州市民的回忆,在微信朋友圈引发了一波怀旧风潮 .主题街用独有品牌满足好奇心、用怀旧街区营造认同感、用最独特的生活场景吸引全家人体验 .

The “Hutang Yuese”, a scene-based and local culture-themed mall at the Wujin Seazen injoy Plaza jointly created by our company and Seazen was officially unveiled. The mall consists of three featured parts, namely “Hao De Qie”, “Bai Xiang Xiang” and “Wang Ye Dai”, covering 36 cultural and creative handicrafts, food & beverage, and entertainment brands, including 25 brands that were first launched in Changzhou. Except to choose better brands, the creation of the environment for this mall was also innovative: The restoration of the Wuxi Opera stage and Hutang textile-making scene and such other cultural settings wrapped the mall with the feeling of old Hutang streets. The “fast fashion and slow life” style was embraced here. We contributed our efforts to the creation of the “Changzhou ancestors’ heritage exhibition” at one of the corners of the mall: Heirloom kerosene lamp, thermos, kettle for body warming from 30 years ago, sewing machine from 1991, Forever bicycle, dozens of old magazines, a whole box of food coupons, black-and-white TV without antenna, old weigh beam, 40 old photos (of unknown persons but give lots of information) and 10 old street signs. A citizen surnamed Zhang even provided a century-old elm case to this exhibition, which was one of his grandmother‘s dowries. These items successfully evoked the memories of Changzhou citizens and triggered a wave of nostalgia in Wechat Moment. The themed mall satisfies the curiosity of customers with unique brands, creates the feeling of acceptance with nostalgic streets and provides a family-oriented experience with the most special life settings.

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